The University of New Mexico is pleased to offer a Bachelor of Arts in Journalism and Mass Communication with a concentration in Strategic Communication as a Managed Online Program. The Strategic Communication program is offered through the Department of Communication and Journalism (C&J) in the College of Arts and Sciences.
The Strategic Communication concentration helps to prepare students for a variety of careers in such fields as public information, marketing, information management, event planning, advertising, and public relations. Students will acquire effective communication knowledge, strategies, and skills that will allow them to offer strategic leadership to any organization. In the course of this program, students will learn about the theories, history, and ethical and legal considerations underlying strategic communication. They will become familiar with a complete range of current communication tools (research, writing, design), including traditional broadcast and print media, as well as digital media, and how to use them in an integrated, strategic way.
This program in Strategic Communication will help prepare students to enter the following academic pathways or careers, among others:
- Public Information Officer
- Organizational Information Officer
- Marketing and Communication Manager
- Media Buyer
- Creative Director
- Account Executive/Advertising
- Advertising Copywriter
- Account Executive/Public Relations
- Social Media Manager
- Event Planner
The Journalism and Mass Communication (JMC) unit of the Department of Communication and Journalism (C&J) adapted the following values and competencies into its “Goals for Learning.” These learning objectives form the basis for subsequent assessments of all JMC students.
The JMC faculty are committed to using competencies to organize its concentrations and to develop learning assessments to measure these competencies, thus ensuring that graduates acquire the skills and knowledge critical to career success and to life-long learning.
The Goals for Learning for JMC students focus on the following professional values and competencies. Students shall be aware of, understand, and apply these core values and competencies.
- Truth, accuracy, and fairness
- The First Amendment and freedoms of speech and press
- Ethical ways of thinking and acting
- The history and roles of the media
- The diversity of audiences
- Write and edit clearly and accurately
- Use the tools of technology
- Apply theories in presenting information
- Engage in research and critical evaluation
- Understand data and statistics
- Think creatively and analytically
The Strategic Communication Managed Online Program offers all courses associated with the major requirements needed to complete the BA in Journalism and Mass Communication in an online, eight-week format. To qualify, students must have already completed a majority of the UNM general education requirements, as well as college requirements. These hours can be completed at UNM and/or transferred from another institution. A student with an associate's degree or at least 60-70 transferable college-level credit hours is ideally positioned for admission consideration. Please see the information provided in the Degree Requirements tab.
The major requirements for completing the Strategic Communication program total 45 credit hours. This includes 36 credit hours of required courses and 9 credit hours of electives. There are no minor requirements. Special course sections are scheduled for Managed Online Program students and offered on a cyclical basis. Look for the courses in the current schedule of classes with a course comment that reads "Limited to managed online program students only."
Required Courses (36 credit hours)
|Course Name||Credit Hours|
|COMM 1140||Writing for the Mass Media I/Introduction to Media Writing||3|
|COMM 2135||Media Ethics and Law||3|
|COMM 2185||Multimedia and Visual Communication||3|
|CJ 327||Persuasive Communication||3|
|CJ 365||History of Media||3|
|CJ 374||Design and Visual Presentation I||3|
|CJ 387||Introduction to Strategic Communication||3|
|CJ 389||Creative Concepts||3|
|CJ 390||Strategic Writing||3|
|CJ 391||Strategic Social Media||3|
|CJ 478||Media Theory and Research||3|
|CJ 488||Strategic Planning and Campaign Development||3|
Elective Courses (9 credit hours*)
|Course Name||Credit Hours|
|COMM 2190||Writing and Editing for Multimedia Journalism||3|
|CJ 333||Professional Communication||3|
|CJ 367||Social Media for Journalism||3|
|CJ 340||Communication in Organizations||3|
|CJ 490||Undergraduate Problems||3|
|CJ 492||Internship in Communication||3|
*Note: only three elective courses are required
Courses with this insignia have received the National Quality Matters Certification.
Additional Course Information
UNM operates on a semester calendar of Summer, Fall, and Spring. Course schedules are available during each semester's registration period. Registration opens in early April for the Summer and Fall Semesters and early November for the Spring Semester.
If you are interested in learning more about other online course offerings, in addition to the ones associated with the Strategic Communication Managed Online Program, see the current schedule of all online classes. Please note that the special tuition rate is applied only to courses associated with the managed online programs.
To graduate with a BA degree in Journalism and Mass Communication, a student must complete a minimum of 120 credit hours. UNM requires 31 credit hours distributed across seven areas to complete the UNM General Education requirements. The university also requires completion of a 3 credit hour U.S. and Global Diversity and Inclusion requirement. Students may transfer course work from other accredited institutions to fulfill these requirements. The Strategic Communication Managed Online Program is designed for students who have completed an associate's degree or have at least 60-70 transferable college-level credit hours. See program details for more information.
The College of Arts and Sciences requires a minimum of 90 credit hours taught within its departments. Students in the College of Arts and Sciences must declare either a major and a minor, or two majors, or special curricula approved by the College. As a so-called “extended major,” the Strategic Communication program is considered one of these special curricula; therefore Strategic Communication Managed Online Program students do not need to declare a minor or a second major. Half of the major must be completed at the University of New Mexico.
For individuals seeking a second bachelor’s degree in Journalism and Mass Communication, the coursework will focus on fulfilling the major requirements. UNM requires a minimum of 30 new hours for a second award.
To earn an undergraduate degree from the University of New Mexico, the following requirements must be met:
- A minimum 30 hours of coursework completed at UNM (UNM Residency Requirement)
- 50% of the Major completed at UNM
Once admitted all students seeking to declare a major within the College of Arts and Sciences will first be admitted as a Pre-major. Pre-major status applies to students who must satisfy prerequisites or meet department conditions before transitioning to Major status. The following are the general requirements to transition:
- A minimum of 26 credit hours; 23 credit hours must be in courses acceptable toward graduation
- A UNM GPA of 2.0 or better
- Demonstrated academic achievement by satisfying the following University General Education areas:
- Completion of Writing and Speaking
- Completion of Mathematics
- Completion of Foreign Language
- Completion of introductory coursework specified by each department. See department section of the catalog for details.
To be admitted and graduate from the Strategic Communication program, the following requirements must be met:
- Students must have a minimum 2.50 grade point average prior to program admission
- Students must maintain a 2.50 grade point average in all Communication and Journalism courses to graduate with BA in Mass Communication and Journalism
For more information on degree and admission requirements, please refer to the UNM Catalog.
To begin the application process for any managed online program, use the Albuquerque Campus Application. In the Academics section, you will be prompted to select your Intended Field of Study. For this program, select: Journalism and Mass Comm – Online (not available to freshman).