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Program Overview

The Department of Communication and Journalism at the University of New Mexico has launched a Managed Online Program with a concentration in Strategic Communication. The program, beginning in Fall 2018, is designed to complete the BA in Journalism and Mass Communication and is offered through the College of Arts and Sciences.

The Strategic Communication concentration helps to prepare students for a variety of careers in such fields as public information, marketing, information management, event planning, advertising, and public relations. Students will acquire effective communication knowledge, strategies, and skills that will allow them to offer strategic leadership to any organization. In the course of this program, students will learn about the theories, history, and ethical and legal considerations underlying strategic communication. They will become familiar with a complete range of current communication tools (research, writing, design), including traditional broadcast and print media, as well as digital media, and how to use them in an integrated, strategic way. 

This program in Strategic Communication will help prepare students to enter the following academic pathways or careers, among others: 

  • Public Information Officer
  • Organizational Information Officer
  • Marketing and Communication Manager
  • Media Buyer
  • Creative Director
  • Account Executive/Advertising
  • Advertising Copywriter
  • Account Executive/Public Relations
  • Social Media Manager
  • Event Planner

Learning Goals

In spring 2006, the Journalism & Mass Communication (JMC) unit of the Department of Communication and Journalism (C&J) adapted ACEJMC values and competencies into its “Goals for Learning.” These learning objectives form the basis for subsequent assessments of all JMC students.

The JMC faculty is committed to using competencies to organize its concentrations and to develop learning assessments to measure these competencies, thus ensuring that graduates acquire the skills and knowledge critical to career success and to life-long learning.

The Goals for Learning for JMC students focus on the following professional values and competencies. Students shall be aware of, understand, and apply these core values and competencies.


  • Truth, accuracy, and fairness 
  • The First Amendment and freedoms of speech and press 
  • Ethical ways of thinking and acting 
  • The history and roles of the media
  • The diversity of audiences


  • Write and edit clearly and accurately
  • Use the tools of technology
  • Apply theories in presenting information
  • Engage in research and critical evaluation
  • Understand data and statistics
  • Think creatively and analytically

Program Details

The Strategic Communication Managed Online Program offers all courses associated with the major requirements needed to complete the BA in an online, eight-week format.  The program will begin in Fall 2018.  To qualify, students must have already completed a majority of the UNM core curriculum, as well as college requirements. These hours can be completed at UNM and/or transferred from another institution.  A student with an associate's degree or at least 60-70 transferable college-level credit hours is ideally positioned for admission consideration. Please see the information provided in the Degree Requirements tab. 

The major requirements for completing the Strategic Communication program, resulting in a BA degree in Journalism and Mass Communication, total 45 credit hours. This includes 36 credit hours of required courses and 9 credit hours of electives.  There are no minor requirements.  Special course sections are scheduled for Managed Online Program students and offered on a cyclical basis.  Look for the courses in the current schedule of classes with a course comment that reads "Limited to managed online program students only."  

Required Courses (36 credit hours)

Course NameCredit Hours
CJ 171Writing for the Mass Media I3
CJ 269Multimedia and Visual Communication3
CJ 327Persuasive Communication3
CJ 365History of Media3
CJ 374Design and Visual Presentation I3
CJ 387Introduction to Strategic Communication3
CJ 389Creative Concepts3
CJ 390Strategic Writing3
CJ 391Strategic Social Media3
CJ 466Media Ethics and Law3
CJ 478Media Theory and Research3
CJ 488Strategic Planning and Campaign Development3

Elective Courses (9 credit hours*)

Course NameCredit Hours
CJ 278Writing and Editing for Multimedia Journalism3
CJ 333Professional Communication3
CJ 367Social Media for Journalism3
CJ 340Communication in Organizations3
CJ 490Undergraduate Problems3
CJ 492Internship in Communication3

*Note:  only three elective courses are required

Additional Course Information

UNM operates on a semester calendar of Summer, Fall, and Spring.  Course schedules are available during each semester's registration period.  Registration opens in early April for the Summer and Fall Semesters and early November for the Spring Semester.   

View information for the current schedule of registration dates.

If you are interested in learning more about other online course offerings, in addition to the ones associated with the Strategic Communication Managed Online Program, see the current schedule of all online classes.  Please note that the special tuition rate is applied only to courses associated with the managed online programs.

Degree Requirements

To graduate with a BA degree in Journalism and Mass Communication, a student must complete a minimum of 120 credit hours. UNM requires approximately 37 hours distributed across seven areas to complete the University Core Curriculum. The university also requires completion of a 3 credit hour U.S. and Global Diversity and Inclusion requirement. Students may transfer course work from other accredited institutions to fulfill these requirements.   The Strategic Communication Managed Online Program is designed for students who have completed an associate's degree or have at least 60-70 transferable college-level credit hours.  See program details for more information.

The College of Arts and Sciences requires a minimum of 96 credit hours taught within its departments. Students in the College of Arts and Sciences must declare either a major and a minor, or two majors, or special curricula approved by the College. As a so-called “extended major,” the Strategic Communication program is considered one of these special curricula; therefore Strategic Communication Managed Online Program students do not need to declare a minor or a second major. Half of the major must be completed at the University of New Mexico. 

For individuals seeking a second bachelor’s degree in Journalism and Mass Communication, the coursework will focus on fulfilling the major requirements.  UNM requires a minimum of 30 new hours for a second award.  

To earn an undergraduate degree from the University of New Mexico, the following requirements must be met: 

  • A minimum 30 hours of coursework completed at UNM (UNM Residency Requirement)
  • 50% of the Major completed at UNM

In addition to the UNM undergraduate admissions requirements, the College of Arts and Sciences requires the following:

  • A minimum of 26 credit hours; 23 credit hours must be in courses acceptable toward graduation
  • Transfer students must have a 2.0 transfer grade point average
  • Continuing UNM students must have a 2.00 institutional grade point average

To be admitted and graduate from the Strategic Communication program, the following requirements must be met:

  • Students must have a minimum 2.50 grade point average prior to program admission
  • Students must maintain a 2.50 grade point average in all Communication and Journalism courses to graduate with BA in Mass Communication and Journalism

For more information on degree and admission requirements, please refer to the UNM Catalog.

 Managed Online Program

At a Glance

Major Requirements: 45 Credit Hours
Cost Per Credit Hour: $349.04
Course Cycle: 8 Weeks

Tuition: Special tuition and fees apply


Department of Communication and Journalism Website

*To qualify for admission to the major, students must complete additional core and college requirements (see Degree Requirements tab for more information)